About Us

Preserving Life. Since 1999.

In the quest of understanding Ayurveda, we at J-AMADA found that Ayurveda is the only “Science” which understands life. Ayurveda teaches that man and nature are intimately inter-related, because everything in nature too is made of the same stuff, namely the matter in its five forms. The unity of man and nature thus becomes a fundamental postulate of Ayurveda. This means without the knowledge about nature, the knowledge of human remains incomplete. Ayurveda is more a way of life, a way of learning how to cooperate with nature and live in harmony. Ayurveda balances and rejuvenates living organisms as it emphasizes prevention over cure. Preserving this harmony with nature makes Ayurvedic medicine an art to preserve life. With this art of “preserving life” as a core philosophy, J-AMADA was conceptualised and brought to light by its founder members. From three products to more than 600 products till date, it has been a wonderful journey for J-AMADA since its inception in 1999.



Our mission is to bring about an understanding of Ayurvedic way of life to every household in the country and beyond. This two decades of our journey has brought about smiles to many across the globe through our products.



Our vision has been to bring joy to everyone by preserving life through Ayurveda.



We employ a variety of processes and procedures to ensure the quality and safety of our products. We randomly audit our ingredient suppliers to ensure they’re following good cultivation/collection practices and adhering to regulations. We test ingredients and finished products in our state-of-the-art, in-house laboratories, which entails approximately 500 tests on a monthly basis.
From the time an ingredient enters our facilities to the time the finished product is shipped out to customers, we exhaustively analyse and test to ensure you’re getting a product that you can trust to be safe and effective for its intended purpose.